The Vision Behind Choice ADU: Why Founder & CEO Jalen Berning Started It All

Every transformative journey begins with a vision, and for Jalen Berning, founder of Choice ADU, that vision was clear: to revolutionize housing by offering innovative, sustainable, and affordable solutions to be able to help homeowners maximize their land use. With a passion for empowering homeowners and investors, Jalen set out to create more than just a company—he aimed to build a trusted resource where people could confidently navigate the world of Accessory Dwelling Units (ADUs) and tiny homes.

Jalen’s vision for Choice ADU stems from a deep passion for solving real estate challenges in innovative, meaningful ways. Here’s the story behind his journey.

A Mission Rooted in Purpose

Jalen’s journey into the world of ADUs and tiny homes began with a simple observation: housing solutions weren’t keeping up with the demands of modern living. From skyrocketing real estate prices to limited space in urban areas, he saw how difficult it was for people to achieve their housing goals without breaking the bank. He realized that ADUs—compact, versatile, and efficient—offered a perfect solution to these challenges.

“I started Choice ADU to empower property owners with practical, elegant, and innovative solutions,” Jalen explains. “It’s about giving people more than just a structure; it’s about offering a path to financial freedom, housing security, and long-term value.”

With this vision, Choice ADU was born, combining Jalen’s expertise in real estate, construction, and customer care into a service that prioritizes quality, transparency, and community impact.

Who Benefits from Choice ADU?

Choice ADU caters to a wide range of customers, each with unique goals but a shared desire to unlock the potential of their properties. Here’s how:

Homeowners

For homeowners, ADUs are a game-changer. Whether you’re looking to generate passive rental income, create a private space for aging parents, or add value to your property, Choice ADU offers solutions tailored to your needs. Jalen and his team work closely with clients to design and build spaces that blend seamlessly with their existing homes while adhering to local regulations.

Investors

ADUs are a smart investment in today’s real estate market. By maximizing a property’s utility and rental potential, investors can achieve impressive returns while contributing to sustainable housing solutions. Choice ADU helps investors navigate the entire process, starting at helping a client locate and acquire the land by using a trusted Realtor if needed, permitting and rezoning,  feasibility studies to construction, collaborating with the proper builder and ensuring a hassle-free experience.

Nonprofit Organizations

Affordable housing is a critical need, and nonprofit organizations are often at the forefront of addressing this issue. Choice ADU partners with nonprofits to create cost-effective, high-quality ADUs that expand affordable housing options in communities. These collaborations align with Jalen’s commitment to making a positive social impact.

Why Choose Choice ADU?

Choice ADU isn’t just another Real Estate Development Company; it’s a partner dedicated to helping clients achieve their goals with integrity and excellence. Here’s what sets the company apart:

  • Expertise in ADU Construction: From navigating zoning laws to crafting innovative designs, Choice ADU brings unmatched expertise to every project.
  • Customer-Centric Approach: Choice ADU’s team takes the time to understand each client’s unique needs, offering customized solutions that deliver value.
  • Sustainability and Efficiency: By prioritizing eco-friendly practices and efficient designs, Choice ADU creates spaces that are as sustainable as they are functional.
  • Turnkey Solutions: From concept to completion, Choice ADU handles every aspect of the process, making it easy and stress-free for clients.

Unlock Your Property’s Potential with Choice ADU

Whether you’re a homeowner, investor, or nonprofit organization, Choice ADU is here to help you realize the full potential of your property. Under Jalen Berning’s leadership, the company has transformed countless properties into valuable, versatile spaces that make a difference in people’s lives.

Ready to start your ADU journey? Contact Choice ADU today and discover how we can bring your vision to life.


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